An American company, the world's largest in the markets of e-commerce platforms and public cloud computing by revenue and market capitalization. The headquarters is in Seattle. Founded by Jeff Bezos on July 5, 1994 as an online bookstore, but later diversified to sell videos, MP3s, audiobooks (both streamed and downloadable), software, video games, electronics, clothing, furniture, food, toys and jewelry. The company also owns the Amazon Publishing division, Amazon Studios film studio, manufactures consumer electronics lines including Kindle e-books, Amazon Fire tablets, Fire TV and Echo smart speaker, and is the world's largest provider of IaaS and PaaS (Amazon Web Services) models.